Rosalind "Roz" McCarthy
Rosalind “Roz” McCarthy Roz McCarthy is the Founder/CEO of Minorities for Medical Marijuana Inc a national nonprofit organization representing the Cannabis and Hemp industry. She is also the CEO/President of The Genesis Group a full-service Cannabis consulting firm and Managing Partner of Plant Life Company a full spectrum Cannabis nutrient company. As a proud Florida State University graduate, she has over 22 years of experience in marketing, business development, training and coaching and currently resides Orlando, Florida. In Roz’s role as the CEO/President of The Genesis Group, she provides consultancy to organizations in the areas of business development, government contracting, diversity planning and training, minority certification, and content marketing. She analyzes and evaluates previous and current campaigns and recommends new marketing strategies to bolster the bottom line. She also has actively participated in mobile marketing and social media since 2007, and in that time, has helped businesses of all shapes and sizes better connect with their customers via these amazing tools and sites. Her clients include businesses of all sizes, from sole proprietorships, to Fortune 100 companies. Some of her principal clients with the Genesis Group have included Trulieve, Nexem, Green Medicine NJ, Higher Yields, Green Rush Consulting, Department of Veterans Affairs, Stouffer Hotels and Resorts, Edward D. Jones, FOX, Phoenix House, Department of Children and Family Services, and AT&T. In her newest role as Managing Partner with Plant Life Company she is enthusiastically leading the business development and marketing charge in countries outside of the United States with a special focus on the Eastern and Western Caribbean.
Finally, she displays her radiant energy, passion, and fearlessness as the Founder/CEO of Minorities for Medical Marijuana, Inc. she is responsible for the day to day operations and is the chief strategist involved in developing advocacy, education, and marketing campaigns to promote awareness, information, and education about the efficacy of cannabis and the viability of hemp. It is a varied role that includes planning, marketing, advertising, public relations, event organization, fund development, sponsorship, and research. The work is often challenging and fast-paced. When asked should marijuana be legalized for medical use.......Without hesitation Roz boldly says yes! "In 1983 my father lost his vision due to glaucoma and in 2005 my mother passed away after a courageous battle against breast cancer. I'm sure if medical marijuana were a viable option then the medicine could have made a difference and improved their quality of life."