Dasheeda Dawson is ​The WeedHead​™ - a Cannabis executive, ​digital growth  hacker,​ and award-winning business strategist. Featured as a speaker and  contributor across multiple media outlets & conferences,  including  Entrepreneur.com, Huffington Post, and Black Enterprise, Dasheeda is a corporate  crossover pioneer helping cannabis brands “hack into mainstream America” with  real talk, top-ranked training and digital expertise. From Target to THC, she has  successfully launched and managed multi-million dollar brands for companies such  as ​Target Corporation​, ​Victoria’s Secret,​ and ​Fullbeauty Brands​ prior to transitioning to  the cannabis industry. Dasheeda received her MBA from ​Rutgers Business School  and completed her undergraduate degree in Molecular Biology at ​Princeton  University​ in 2001. 

Currently, Dasheeda is the Founder, President & CEO of ​MJM Strategy​, a digital-focused hemp and marijuana strategy consulting group leading the  rebranding of the cannabis industry. Committed to legitimizing, stabilizing and  diversifying the industry, she recently became the Interim Executive Director for the  New Jersey Cannabis Commission. A member of the Executive Leadership  Committee, she is also the Chief Strategy Officer of ​Minorities for Medical Marijuana  (M4MM) helping to lead the organization’s “Diversity in Cannabis” national campaign.