Dasheeda Dawson is The WeedHead™ - a Cannabis executive, digital growth hacker, and award-winning business strategist. Featured as a speaker and contributor across multiple media outlets & conferences, including Entrepreneur.com, Huffington Post, and Black Enterprise, Dasheeda is a corporate crossover pioneer helping cannabis brands “hack into mainstream America” with real talk, top-ranked training and digital expertise. From Target to THC, she has successfully launched and managed multi-million dollar brands for companies such as Target Corporation, Victoria’s Secret, and Fullbeauty Brands prior to transitioning to the cannabis industry. Dasheeda received her MBA from Rutgers Business School and completed her undergraduate degree in Molecular Biology at Princeton University in 2001.
Currently, Dasheeda is the Founder, President & CEO of MJM Strategy, a digital-focused hemp and marijuana strategy consulting group leading the rebranding of the cannabis industry. Committed to legitimizing, stabilizing and diversifying the industry, she recently became the Interim Executive Director for the New Jersey Cannabis Commission. A member of the Executive Leadership Committee, she is also the Chief Strategy Officer of Minorities for Medical Marijuana (M4MM) helping to lead the organization’s “Diversity in Cannabis” national campaign.